- RousseauTopics: 2 Replies: 6@rousseau
Hello! Shop owner here. Sales have been a bit low in the past few months, so I’m looking for any tips on how to display retail products. I’m sure there is a bit of science to this, perhaps even psychological factors. Would appreciate your advice on the best ways to display retail products and drive up sales. Thanks!
- BenjiTopics: 2 Replies: 7@benji
Sometimes, it depends on who your customers are. This will influence many of your decisions. For example, if you have a toy store, you may want to display things that will catch a child’s eye. It’s no point if so many great-selling products are obscured from a child’s view. You could lose a lot of potential sales.
You also want to make sure that products can be seen clearly. This means that they have to be displayed with proper lighting in mind. Again, this is more important in some types of stores than others. For example, if your customers are elderly, they may not have great vision. If products are not well-lit, potential customers may not see it properly and walk away. Perhaps it was a relevant product for them and they did not buy it because they did not see it properly.
- AdamTopics: 0 Replies: 3@adam
- EllaTopics: 1 Replies: 10@ella
Try making a display shelf a bit interactive. When you display certain products, have coupons available. You know what people are like! When someone sees something they can get for free or 20 percent off, they will zoom in like bees to honey! When they take a coupon, they will come back again on another day to use it. This can be pretty powerful.
- IsaacTopics: 1 Replies: 3@isaac
Another thing to consider is to keep your products or displays from getting stale. Regular customers may get used to it and may eventually ignore that section. When you rotate your merchandise, it keeps things fresh. You may have to experiment with rotating products to see how often you should do this.
Nothing is in stone. If another store rotates it weekly, it does not mean you have to do the same. You need to find the right balance for your store and its products.
- KylieTopics: 2 Replies: 7@kylie
Make sure that your product displays have clear and easy-to-read signs. This can make a big difference. People can read something from a distance and come in for a closer look.47
Make sure signs are readable. Don’t add fancy fonts that need to be stared at to be made out.
- FordTopics: 1 Replies: 8@ford
Apart from the shelving or display units, you must have product awareness. If you have many products, they may not all be of equal weight.
Knowing your products will help you to display them properly and even choose the right display unit. Sometimes, a creative shelf can be eye catching, This can draw people closer to investigate.
You might want to consider highlighting certain (or specific) products. Customers can be attracted to it. The display shelf and the product should work together to make a product seem more appealing.
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